We help online service providers & entrepreneurs clarify their message, get visible online, and consistently generate leads & sales with SIMPLE marketing strategies and funnels.

Forget hustling harder.

Forget a mandatory 5 a.m. wake-up.

Forget outlining your day just to get by,

Want to build a vision for your business that is unapologetically true to who you are and aligns with your business goals?

Here’s where you start. 

The truth is, you don’t have to figure it all out by yourself...

With the right strategy and support, you CAN get the clarity and direction you need to attract your dream clients and build a business you love.

Hi, I’m Michelle!

I’m someone who cares about your business as much as you do.

I understand the frustration of being skilled at what you do, but not being able to reach the people who need and want your services. I’ve helped countless coaches, consultants, and online service providers just like you clarify their message, get seen by the right people, and bring in leads- without using complicated, uncomfortable marketing tactics.

It’s no coincidence that you’re here. You’re in good hands.

I know what it's like to feel unfulfilled and burnt out, even though on the surface, I had everything that society told me I should want. I had the "dream job," the house, the family. But I could feel my passions slipping through my fingertips, and my spark was fading. I was a clone, just another cog in the machine, trading my time and skills for an hourly rate that didn't reflect my value.

But I refused to settle for a life that didn't align with my vision, and I quickly shifted gears to start my own web design agency. Soon after, I founded a marketing agency that helped other business owners get their message out into the world and create success on their terms. I wanted to help others shine through their passions, and use my expertise in marketing to create something meaningful and powerful for every business owner I worked with.

As my agency grew, we found that medium-sized businesses were our sweet spot, but we were turning away countless small businesses and solopreneurs who needed our help the most. It broke my heart, and I knew I had to do something about it. That's when I launched Silience and Sonder, a sister brand that provides mentorship and done-for-you funnel building for small businesses ready to scale.

With the power of automations and funnels, I've helped countless business owners grow their audience and increase their sales. For example, one client of mine was a life coach who had a hard time connecting with potential clients because her messaging was unclear. Together, we worked on crafting a clear message and building an automated funnel that nurtured her audience and led them to book discovery calls with her. Within just a few months, she was booking more clients than ever before and had a waitlist for her services.

Another client was a small e-commerce business that was struggling to stand out in a crowded market. We worked on building a sales funnel that targeted her ideal customers with personalized messaging and made it easy for them to make a purchase. Within weeks, her sales had increased by 30%, and she was able to expand her product line and hire more staff.

To me, marketing isn't just about selling a product or service. It's about connecting with people and helping them live more fully and in alignment with their vision. By leveraging the power of automations and funnels, I've been able to help business owners all over the world achieve their goals and make a difference in the lives of their customers. And I'm passionate about continuing to help more small businesses scale and thrive with the same proven strategies that multi-million dollar brands use.

I’m always up to date on the latest industry trends and standards so you can expect premium results, and my team is carefully vetted too!

Bachelor’s Degree in Interactive Media Design + Marketing

Google Digital Marketing & E-commerce Certificate

HubSpot Certifications in Content Marketing, Social Media Marketing, and Email Marketing.

Squarespace Circle Member & Wix Design Partner

11 Years of Experience in Marketing

3x Six-Figure Business Owner

Celebrate with me!

Mestia added an additional $17,000 in revenue from implementing her marketing roadmap in the first 2 months!

Mackenzie went from having 0 clients to signing 3 in her first month- without a website!

Weslee went from charging $20/hour for freelance work to developing an offer that brings her in $2,500 per person!

Mollie’s done-for-you funnel sold out her 1:1 coaching and the income allowed her to hire a team and start scaling a one-to-many offer AND a membership!

Rein was able to quit her 9-5 job and replace her income entirely by the end of our mentorship program because her funnel was generating leads and converting DAILY.

Sasha went from reluctantly filming “trending” videos to increase reach and brand awareness to stepping into her truth and creating content that made her feel good- and grew to 10,000 followers doing so with an engagement rate of 4.8%. This growth allowed her to funnel more people into her marketing machine where she still continues to nurture them into sales.

These results are incredible, but they are also attainable. You can do this too!

Silience and Sonder: Beyond The Name

At Silience and Sonder, we use marketing roadmaps to help illuminate the unnoticed excellence and vivid complexity in seemingly normal businesses to make them extraordinary.


Silience n. the kind of unnoticed excellence that carries on around you every day, unremarkably—the hidden talents of friends and coworkers, the fleeting solos of subway buskers, the slapdash eloquence of anonymous users, the unseen portfolios of aspiring artists—which would be renowned as masterpieces if only they’d been appraised by the cartel of popular taste, who assume that brilliance is a rare and precious quality, accidentally overlooking buried jewels that may not be flawless but are still somehow perfect.

Sonder n. the realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions, friends, routines, worries, and inherited craziness—an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you’ll never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic passing on the highway, as a lighted window at dusk.

I can help.

Bring your ideas to life.

Maybe you just launched a business. Maybe you turned a hobby into something more. Maybe you’ve had a business but you need more customers. Wherever you are, there’s a marketing framework we can use to get you further.

Build your confidence.

It can be intimidating and confusing to market your own business. Learn to present yourself, your offers, and your value with confidence with a clear marketing roadmap, strategy, and funnel that will have clients begging to work with you.

Expand your potential.

We want to help you meet your maximum potential by becoming a go-to authority in your niche, standing out online, and building a funnel that is guaranteed to attract your dream clients and attract leads consistently.