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The 5 Biggest Marketing Mistakes New Businesses Make
Michelle Merz Michelle Merz

The 5 Biggest Marketing Mistakes New Businesses Make

You went into business to make money- to chase after your dream lifestyle and to reach financial freedom.

But, if you’re like most business owners you start, find every free resource you can, exhaust your brain, never act, and eventually you stall out.

In order to have a successful business, you need to take the right actions to get clients in the door and have a steady stream of warm leads that are interested in your offer(s).

Harder said than done, right?

With so many marketing trends and so much contradicting advice out there, it’s reallllllly easy to get lost and lose sight of what you were trying to accomplish in the first place.

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5 Focused Daily Actions to Grow Your Online Business
Michelle Merz Michelle Merz

5 Focused Daily Actions to Grow Your Online Business

At the beginning stages of your coaching business, you need to focus ONLY on actions that will move the needle in your business- actions that will help you gain traction and grow your business as quickly as possible. At Silience and Sonder we call these Focused Daily Action Tasks. They are tasks they serve a very specific purpose- to generate money and sign clients.

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How to Get Clients as a New Coach
Michelle Merz Michelle Merz

How to Get Clients as a New Coach

Getting clients as a new coach doesn't have to be complicated with these three simple foundations that will help your clients understand who you are and what they can expect from working with you.

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Brand Storytelling: Connecting with Customers on an Emotional Level
Michelle Merz Michelle Merz

Brand Storytelling: Connecting with Customers on an Emotional Level

As a marketer, you're constantly looking for ways to connect with customers and build trust in your brand. But how do you do that? You tell stories. With the right story, you can create an emotional connection with your audience that goes beyond simple messaging or advertising. This is the kind of connection that drives sales, builds loyalty, and earns respect from people who are passionate about what you have to offer.

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Earn Trust with Social Proof in Your Marketing Strategy
Michelle Merz Michelle Merz

Earn Trust with Social Proof in Your Marketing Strategy

Facts and reviews are important factors that contribute to making a decision, but social proof may be the most powerful marketing tool available. If you don't have social proof on your site, you're missing a huge opportunity to outrank the competition. We’re going to help you understand social proof and how you can start using it immediately to generate more traffic and sales for your business.

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Establishing and Maintaining Brand Consistency in the Mind of Your Customers
press Michelle Merz press Michelle Merz

Establishing and Maintaining Brand Consistency in the Mind of Your Customers

Brand consistency is one of the most important aspects of any marketing campaign. And yet, it’s probably the most overlooked part, especially by startups with limited time and resources.

As the world becomes more and more connected and customers become more and more savvy, it's critical to establish and maintain brand consistency in the minds of your customers.

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